- We are focused on becoming ME TOP convenience retailer, in offering every day to our customer an unique experience.
- We aim to develop a standardized sustainable business unit and system that can be adapted in all ME.
- We aim to develop our network with a specific strategy tailored for each market and advice to maximize our business while keeping the highest level of quality and customer service.
- We aim to become the TOP convenience destination by 2017.
Our mission is to bring new convenience unit concept to the ME dynamic retail environment, and to operate our network by maintaining extraordinary services to our customers, partners, and shareholders, and working environment that reflect our high standards and uncompromising commitment to excellence.